Ever wonder how the Big Boys figure out what market to hit next, or what the "next big thing" will be for their business? Trends. They've got people who watch and analyze fads and trends in their industries.
Spotting trends and deciding which ones to jump on for a new niche (or to drive your business further in its current niche) isn't just for the high-rollers of business budgets, though. The Huntsville Times has an interesting article from business columnist Shannon Belew about just this matter.
Belew clearly explains the difference between a fad and a trend and give you some suggestions about how to trend watch. Turns out there's even a website, Trendwatching.com, dedicated to spotting trends worldwide. Go check them out too!
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