Doesn't it seem like we're always looking for free or low-cost marketing opportunities? One of the first things a new business needs is to create a brand and get the word out about it...but most of us don't parade out into the public eye with a bottomless PR/marketing budget!
The good news is that there are plenty of folks out there who are willing to offer you good information and suggestions on the cheap (or even free)!
Try starting with these sites to glean some wisdom and ideas for marketing your start-up next week! (Don't forget, this isn't just for the retail folks who have a tangible "product"; service providers and freelancers, you need to market yourselves too!)
- Marketing Experiments Journal offers free web clinics based on their research for retail marketing.
- Kimberly McCall (aka the Marketing Angel) offers a free e-news along with access to gobs of her great marketing, branding and sales articles.
- John Jantsch has tons of great info on his Duct Tape Marketing website and blog, including a podcast for those of you who are auditory learners.
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