Admit it...it's not easy. You know you need help. Most of us do!
One of the main questions I get when a colleague asks me about press releases or ad copy is how to write "good" copy. First of all, I wish everyone would strike "good" from their vocabularies. If you want your advertising or press releases to grab the attention of your customers or the media, "good" is, um, not good enough. It's got to be great. Better yet, it's got to be effective.
What's "effective" copy do? "Effective" copy will get the attention of the reader (or viewer or listener, in the case of video and audio ads) and convince them that they NEED your product or service. It's gotta give them a case of the Gimmees, as in "Gimmee one of those!" (Hmm, I think some highly effective adverts have been in play when my child has been watching TV lately...but I digress!)
Effective copy catches the consumer's attention, introduces them to your brand, makes them want your product or service, and then tells them to make a purchase. It doesn't take a huge budget to create great copy...but it does take some time and a willingness to learn the ropes.
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