Does your business revolve around offering a product or service that normally appeals to a certain niche market (clients who purchase high-end electronics, request custom-made products, etc)? If you're having a little bit of difficulty seeing how the standard articles from marketing gurus apply to your business, you might want to check out the article about the "6 Steps to a Mighty Marketing Plan" over at CEPro.
While the basic steps are what you'll find just about everywhere, I really like the way author Leslie Stevens has pulled in specific examples for her primary audience (custom electronics installers). She's got an excellent point for us all to take away, no matter what our focus, when she says:
"A good marketing plan starts with a basic understanding of the principles behind marketing. Simply defined, marketing seeds the market for sales tomorrow; promotes your business to potential customers; generates leads in which to turn into sales; reminds people of your service; and increases your brand recognition. Remember, you are the brand … not the lines you carry. Products come and go."
Amen and amen! Be the brand! As The Martha (Queen of Branding, if'n ya ask me) would say, "It's a Good Thing".
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