As you've probably already figured out, I'm fairly interested in the concepts of "greening" both business and family. It's not just about recycling your shredded documents, and as we've discussed here before, owning your own small- or home-based business offers you the opportunity to choose products and supplies that will be better for you and your immediate environment, as well as the environment over all.
That said, have you seen the incredible products offered by Method? I don't just call them incredible because I'm a fan (though I am, and you can learn about my journey into becoming a customer here and here). Method is also catching my eye because of their amazing blast into marketing stardom, including breaking onto the shelves at Target.
Now I don't know about you, but last I heard it's neither cheap nor easy to win your products a spot on most retailers' shelves, especially not the big dogs. The leadership over at Method has done so well with this that they are a feature in the February 2006 issue of INC. Magazine. According to INC., the "upstarts" are "taking on the giants of the household products industry". Stephanie Clifford's six-page feature delves into new products, design and marketing processes, and the history of how this upstart company's solutions are offering them an effective and amazing packaging, marketing and sales opportunities.
And the products are pretty stinkin' cool too. <grin>
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